Product Marketing Manager (Insurance & Payments) - United States

Product Marketing Manager

(Protection & Payments Products)

Storable is looking for an experienced Product Marketing Manager with an entrepreneurial mindset to collaboratively build, execute, and continually refine the Go-to-Market (GTM) strategy for our protection (insurance) and payments products. We’re looking for an intellectually curious product marketer who has the demonstrated ability to distill market insights to construct GTM strategies. They will also be comfortable executing on multiple concurrent, tactical workstreams. The ideal candidate will combine a cool and collected attitude with an insatiable desire to push projects through to successful completion.

What you will do:

• Partner with Product Management, Finance, and Sales to architect and maintain the ongoing GTM strategy for our protection (insurance) and payments products
• Capture market, customer, and competitive intelligence to inform product roadmap recommendations, positioning, pricing, promotions, and field enablement approach
• Establish a deep understanding of the target personas across the critical path to product adoption
• Design and optimize thoughtful customer-centric campaigns to migrate existing customers over from existing payments products to our proprietary technology
• Partner with the Product team to develop an intimate knowledge of all product features, capabilities, and corresponding use cases at both an individual product level, as well as in the context of our broader suite of integrated products known as the Storable Platform
• Construct simple yet highly differentiated positioning and foundational messaging that can be used to inform field assets, an editorial calendar, demand gen assets, field training, and various other digital assets
• Collaborate with the other members of the Product Marketing team to craft and optimize multi-product solution packages
• Collaborate in lockstep with our end-to-end marketing functions to drive demand for your products or adoption of new features and …